Businesses spend a tremendous amount of resources trying to build the “perfect” journey. But what happens when customers don’t follow the script?

In a recent study by the CMO Council, only 3% of marketers had a comprehensive view of the customer, across journeys and channels. That means 97% lost touch along the way.

But a small number of disruptive companies are raising the bar for customer experience, connecting touchpoints and making it seem easy… while the rest are falling behind.

Download the white paper today...

https://www1.pega.com/insights/resources/optimizing-customer-journey-next-best-action-analytics-0