Anticipate > Give customers what they need, when they need it. Leverage  the data you’ve already collected to deliver a personalised service experience every time.

Connect > Put your customers in touch with the people and systems that can help and get the work done. Think about your customer experience and ensure you link your front office and back office employees and systems together and make your customers happier in the process.

Simplify > Create a simple, consistent customer experience anywhere. Manage complexity across geographies, products, customer segments, and channels to streamline processes and reduce customer service costs.

Please watch this  short video to see how customer service can be delivered today..

https://www.pega.com/insights/resources/perfect-world-todays-customer