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Customers today expect companies to either “just get it” or get lost. The new normal for consumers is being able to do business on their terms, with companies that have products that are easy to discover, easy to use, and are personalised and relevant to them. Not to mention they must be offered at a great price and available in any channel, be reliable and come with outstanding omnichannel support.

In other words, they want to have their cake and to eat it too!