While the hype around AI makes it seems like it can solve all your problems right now, the businesses that drive the fastest and best results will be those that focus in on tackling specific issues that will have the greatest impact on customer experience.
Businesses should identify the low-hanging fruit, higher-impact opportunities to transform their brand for optimal customer engagement.
Do You Really Need AI to Solve This Problem? Some automation and analytics are simple enough that they can be solved with much simpler procedural code rather than building and maintaining an AI model. Enterprises need to look at what they are trying to do and decide if AI is worth the investment.