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When GDPR becomes effective on May 25, EU residents will have unprecedented powers to view, limit, or even erase any information businesses collect about them. And the demand will likely be significant. According to a recent Pega study of 7,000 EU residents, 82 percent plan to exercise these new GDPR rights when the regulation goes into effect. But saddled with legacy systems, most global businesses are unprepared to track and gather this information on demand across their siloed organizations. This could result not only in the loss of valuable customer data but also massive fines of up to four percent of global revenue for non-compliance.