Excellent insights from Peter Ford.
As Peter mentions be practical and think about you outcomes 1st. You can make a real difference to your constituent / customer journeys, improving the overall experience whilst reducing effort for all involved.
AI isn’t some magical technology that’s coming in a future release. AI has been with us for many years, but only in the last decade has the door truly opened to its practical application. This is partly due to the abundance of usable data available today, but also changing constituent expectations.