We're certainly seeing this trend across our clients. We have many organisations that are turning data into insights and gaining a competitive advantage through improved connections with consumers.
As consumers we now expect the 'Amazon' experience, lots of choice & flexibility, good value and a personalised service. You need to be investing in tools that enable you to leverage your data whilst maintaining compliance.
Despite the concerns, more than 80 per cent of IT and business leaders expect that AI will have a positive impact on their industry, and almost two-thirds expect to invest in Ai solutions in the near future.