Its interesting to see this bus again after 2 years.
When you're thinking about how to use data in your business or department how do your ensure you're optimising your customer journeys and providing a consistent experinece across all channels.
Talk to us about 5 key design principles for always on, contextual customer engagement.
The Brexit Bus demonstrates the importance of the quality, accessibility and timeliness of data. A frequent complaint of voters, from the very beginning of the referendum campaign, was about the lack of reliable data to back up or deny claims - many voters, who felt that they couldn't trust the data that they were being shown, were still misinformed by the 23rd of June 2016.