Is your company prepared for the Gen D future, or is it heading towards life support? 

A lot of companies across the globe are going to die over the next few years, not because of macroeconomic stress, but because there is an emerging generation that is radically changing the rules of customer engagement.  

Readers will learn how businesses rely increasingly on customer engagement even as the customers themselves are less willing to engage in traditional ways, and how one customer’s experience – whether good or bad – can alter a company’s reputation with the click of a mouse.