Congratulations to Craig McVoy on the launch of his Beyond Brand book. This was launched yesterday and is available on Amazon.
Craig has shared the ‘Beyond Brand’ simple 7 step methodology which enables you to create amazing experiences for your audiences.
Craig shares how to demystify the areas you need to focus on to successfully deliver an amazing brand experience to the people who matter most to you - Your customers and employees!
He shares the understanding and knowledge to be able to implement changes into your business today and put customers at the heart of your business. Whether it is choosing the right channels to bring your business into the digital era or helping you develop your customer strategy.
It was moving to hear from the charity Craig is sponsoring - Molly Olly's Wishes - www.mollyolly.co.uk. Molly Olly’s Wishes supports children with terminal or life threatening illnesses and their families to help with their emotional wellbeing. They grant individual wishes and donate therapeutic toys and books to both children directly and to hospitals throughout the UK - What a great cause.
Beyond Brand: Why it’s the experience that causes people to fall in love with your brand!